Feb 26, 2019
Venngage is a free infographic tool used by over one million people. How did they acquire so many people?
We talk to their Chief Growth Officer Nadya Koja on how they build a repeatable content marketing playbook focused on acquiring new users from Google.
We cover:
- How Venngage discovered their north star metric and...
Feb 19, 2019
Hotjar has grown a lot in popularity over the past four years. Over 400k websites are using Hotjar, and they have over 21k paying customers.
We talk to David Darmanin, founder and CEO of Hotjar about his experiences in building such a successful company.
In particular, we focus in on the roles that both freemium...
Feb 12, 2019
CreditKarma is a hyper-growth company. When Matt joined 3.5 years ago, he had eight engineers, today that number has grown to over 100 and Matt is VP of Engineering at the company.
Matt helped to create a culture of growth at the company. During his time the growth function went through many different structures. Today...
Feb 5, 2019
For product-led companies focused on SMB and mid-market, a standard growth opportunity is to stretch their business upmarket.
Often companies with a low touch go-to-market are faced with the question of layering on a higher touch business to go after more advanced customers or lose those customers to competitors.
In...