May 28, 2020
Let's face it, when growing demand for your business, you're faced with a bunch of uncertainties.
Can I hire the talent needed to succeed? Will I be able to generate enough demand for my product to be profitable? Are the marketing channels I'm dependent upon for growth going to be too competitive? Will I have to learn...
May 26, 2020
In this episode of the GrowthTLDR, we talk to Philip Inghelbrecht, the CEO and Co-Founder of Tatari, a data and analytics company for TV advertising.
For a lot of us working in marketing and growth, we've leveraged near every digital channel and platform to grow audiences for our company. But, for many of us, it's like...
May 21, 2020
Since the inception of Marketing Automation, the MQL has been a staple in how B2B marketing companies generate revenue.
An MQL is a lead your business has generated, and the possibility of it turning into a customer is higher than other leads. The reason you mark it an MQL is because it has certain demographic...
May 19, 2020
In this episode of the GrowthTLDR, we talk to Mike Adams, founder and CEO of Grain.
It's no secret that collaboration through online video is exploding. You only have to look at Zoom's growth numbers. Zoom's growth is an opportunity for other companies to build into their platform, tapping into their giant userbase.
One...
May 14, 2020
In this episode of the GrowthTLDR, we discuss the hearts and minds approach to content marketing.
The mission of content marketing teams is to create stories that inspire and educate their audiences.
That content spans across both different content channels (blog, social, email, etc.) and content formats, text, audio,...