Jul 9, 2019
We catch up with Reyanna Fayyaz who leads self-serve at Box. One of the things a lot of companies struggle with is how they can provide a touchless experience for customers to both onboard themselves to the product, and upgrade to a paid account.
Well fear not, Reyana is here to provide us with learnings from her experience doing this with Box.
We talk to Reyana about:
- What parts of the customer experience for enterprise companies
will be moved to touchless (no humans involved).
- How Box match user intent with the signup experience
- The gamification tactic that helped Box to increase conversions
of their web trails by 32%.
Happy Growing!