Aug 7, 2018
Companies struggle a lot with understanding if their content marketing is delivering value or not. Maybe that's because they haven't discovered the one metric that actually matters when it comes to measuring the effectiveness of their content efforts?
Also, are there more effective ways to structure your content marketing team to get better at the publishing, optimization, and promotion of your content?
And, is social media actually effective for B2B companies?
We cover all that and more on episode three of the Growth TLDR with CMO of G2Crowd, Ryan Bonnici.