Jan 30, 2020
Why have product-led companies become so popular in the past number of years?
We talk to Blake Bartlett, Partner at OpenView, on why product-led growth has become such a popular way for software businesses to grow.
On this episode you'll learn:
- What are the three era's of software, and how they've changed how businesses go-to-market?
- Why product-led companies have many advantages of traditional software companies, what they are, and how they've changed the way companies invest.
- The importance of A/B testing your pricing and packaging as a product-led company.
Happy Growing!