Jan 15, 2019
How can fast-growing SaaS companies apply growth principles across their marketing team?
Ferdinand Goetzen is the chief growth officer for Recruitee based in Amsterdam who has over 40 employees and are growing fast.
We talk to Ferdinand on:
- How he is structuring his marketing team for growth
- How he is applying growth principals to all marketing goals,
e.g., lead generation, branding, and not just product growth.
- How he works with his product and engineering team to drive
product-led growth
It's the perfect episode if you want to start applying growth principals to your marketing teams and structure them for success.
Happy Growing!