Jan 19, 2021
In this episode of the GrowthTLDR, we talk to Paul Cowan, the CMO of Freshbooks.
By listening to this show, you'll learn:
- How to think about building a 12 to 18-month plan as a new CMO
of a fast-growth company.
- Understand how to test brand messaging by focusing on specific
cities
- What channels to prioritize for growth
- With the cost to acquire a customer increasing across all
marketing channels, what it means for the future of marketing.
Make sure you subscribe to hear future shows.
Happy Growing!