Apr 9, 2019
We're big fans of product-led companies, and Loom is an example of how growth for them can be rapid if you get all of the key elements correct.
Loom is a product that has natural virality and easily spread within companies through one individual's usage.
We talk to Joe about:
- Where the idea for Loom came from
- The benefits of an incentivized referral program
- Customer acquisition channels the company are planning to invest
in
- Why they switched from focusing on acquisition to activation
- How they decided on what features to charge for
Happy Growing!