Apr 16, 2019
Is brand your only moat left?
We talk to April Dunford on how a clear and differentiated point of view is what helps to make a company successful, not the brand.
We also cover:
- What do we mean by brand? How does it differ from creating a
point of view in the market?
- Does every great brand position themselves against an enemy?
- Why most brands over complicate their positioning
- Why freemium is probably the wrong model for most SaaS
companies
Happy Growing!