Mar 26, 2019
We talk a lot about the shift to a product-led go-to-market on the GrowthTLDR podcast, but we haven’t included many examples of companies who made that shift.
In this episode, we talk to Jessica Weiz COO of Soapbox about that very topic.
Soapbox used to have a sales team who sold their product to enterprise companies. Today, they have no sales team, a freemium version of their product and an upgrade path that you do yourself within the app.
We get into the advantages of adopting a product-led model, including the upside of having more people experience the value of your product, how freemium can grow demand for your product, and how adopting a product-led model doesn’t mean you’ll never have a sales team.